Izzy Farmiloe

From local lore to global impact: why folk culture matters now

Why brands can’t afford to ignore the new power of local.

What young people are praising and casting out today

It’s Good Friday, and we’re spotlighting what’s being worshipped, ignored, or quietly obsessed over in youth culture this week. We asked Dazed Clubbers, editors and friends of the network to tell us what’s good, what’s cursed, and what’s got their full attention. The good

Special report: what really makes Gen Z happy?

In February, Dazed published an article asking ‘what would make Gen Z happy?’ after a 2024 report found that Gen Z is the unhappiest generation. From the nine-to-five work structure to a lack of free time and community, young people have been vocal about what they’re dissatisfied with — but

Brands: It's time to stop following the cultural calendar and start defining it

Cultural relevance for brands in 2025 There’s no denying the power of aligning brand campaigns with cultural moments. Done right, they drive engagement, recognition, and sales. But when audiences have seen their 500th rainbow flag logo, they’re no longer applauding but instead questioning authenticity and integrity. In this

Why it's time to stop feeling bad about using AI

Using ChatGPT? No Shame, just more critical thinking.

Patience is a virtue

"Nowness" culture and the power of now Lately, we’ve been thinking about Nowness culture; by that we mean the era of instant gratification. The desire and addiction for everything on demand. A constant state of immediacy which keeps us hooked on what's happening right now,

Rising femininomenon

Femme power in a post-woke era In our 2023 Report, CTRL_SHIFT, we predicted the rise of female musicians. When we asked our audience, “Who is influential now?”, they name-checked SZA, Lana Del Ray, Taylor Swift, Caroline Polacheck, Pink Pantheress, Miley Cyrus, beabadoobee, Rina Sawayama, Björk, FKA Twigs, Rosalía and

Dazed Media predicts the year ahead

This week, we brought together some of the brightest minds here at Dazed Media to gaze into their crystal balls. From the return of the iPod touch to a big city exodus, here are their wildcard predictions for the year ahead. Günseli Yalcinkaya predicts a growing offline movement Contributing Editor,

How technology has become a new religion

With Greg Epstein In light of Trump’s re-election and the news that Elon Musk is to lead President Donald Trump's new Department of Government Efficiency (...DOGE), this week, we spoke to Greg Epstein.  A humanist chaplain at Harvard University and Massachusetts Institute of Technology, Epstein recently published

How luxury became a state of mind

Once material opulence, now cultural relevance. We explore how luxury is evolving through the lens of Gen Z. The topic of luxury is a big and complex one. Luxury is a subjective term, a word which changes in the context of people and place, of broader society and culture. At

The demise of cool

How the algorithm killed cool Deep into my research around subcultures, I noticed the breadth of the audience's replies to my question, 'what does subculture mean to you?'. Many of our audience associates subculture with ideas of counterculture and of being ‘cool’ and the majority of